Taylor touches down in Dublin – but did she spot this huge sign?
Irish Swifties were left shocked this week after a gigantic sign installed on a Dublin beach seemed to welcome the Karma singer to Ireland.
Taylor Swift’s private jet touched down in Dublin this afternoon – but did she spot the remarkable installation on her way in?
Here she is, I even spotted her in Terminal 2!!!!!#aviation #avgeek #DublinAirport #erastour #Dublin #ireland #planespotter #Taylor #TaylorSwiftErasTourDublin pic.twitter.com/3WsZw5rsOM
— Shauns_Aviation🇮🇪✈️ (@Shauns_Aviation) June 28, 2024
The large-scale 20-letter sign read ‘Ireland (Taylor’s Version)’ in a nod to the superstar’s album title editions, and seemed to appear out of thin air.
After a year of waiting to see the pop icon in the flesh, Irish fans will be flocking to the Aviva for Taylor’s three shows from June 28-30 as part of her Eras tour.
Irish Swifties were left shell shocked this week after a gigantic sign installed on a Dublin beach seemed to welcome the Karma singer to Ireland. Pic: Gareth Cattermole/Getty Images
Now, it seems the people behind the beach instillation have come forward and taken credit
Ahead of Taylor’s sold-out shows this weekend, Today FM shared the arresting image and footage on social media yesterday with the caption ‘Spotted on a Dublin beach’ before revealing they were behind the homage to Taylor.
In less than 24 hours the image and video has amassed huge engagement on social media with over 300,000 views. This morning Today FM released the full ‘making of’ the activation documenting the scale of the project.
The installation, which spans 100 metres wide, the length of two Olympic-sized swimming pools, was commissioned by Today FM who worked with Mack Signs to bring the activation to life.
Laid out and shot on a Dublin beach at sunrise earlier this week, the sign took a team of seven one week to create and features a subtle reference to Today FM’s logo, with sunshine rays adorning the ‘Ireland’.
Róisín Reilly, Head of Marketing at Today FM said: ‘Taylor Swift is nothing sure of a cultural phenomenon and a huge artist for Today FM listeners. Her Ireland gigs have been hotly anticipated for months and now that Taylor weekend is upon us, we wanted to celebrate her arrival in a unique and novel way.
‘We had great fun creating this installation and if Taylor herself happens to see it, even better! The guys at Mack Signs really pulled all the stops out with this one and the Irish weather even played ball!’
